Statistic:255 million Americans watch videos online, at a rate of 1.3 billion videos per day, and studies show far higher levels of engagement and customer conversion among brands that use video on their websites. Source: Global Business Hub
What It Means: Online video marketing is rapidly becoming the most effective way to reach consumers. Think about it? if you work during the day, how many opportunities exist during your commute, while you?re supposed to be working, during your lunch break or during down time to surf the internet and watch videos? Compare that number to the amount of time you spend watching TV or listening to the radio.
Statistic: Mobile networks will soon be equipped to handle video calls and by 2015, and according to Cisco (who are planning on integrating video into all of their solutions by Q4 2013) 85% of all internet traffic will be video. Also, smartphone adoption will continue to explode, accounting for 90% of all mobile phones by 2013. Source: SocialMediaToday
What It Means: Both mobile technology and wireless networks are rapidly being optimized for video. This will lead to a more connected and collaborative workforce, and a reduction on the dependency of email. Conference Calls will become Video Conferences, and eventually even normal phone conversations will be video based. The newest Mac OS X operating system (Mountain Lion) provides an application that allows you to text and video chat with iPad?s, iMacs, MacBooks and iPhones. Video is not only becoming the most important form of advertising, but the most important form of communication.
Statistic: The average American internet user watches 30 minutes of online video per day, and 35 hours of video footage is uploaded to YouTube every minute, that?s more than 50,000 hours of video footage per day. Sources: Communications Conversations and REELSEO.
What It Means: While the average American attention span is famously short, we?re spending hours watching (and creating) online video. Because online video content and advertising is so much cheaper than buying airtime on television, we are exposed to a much higher volume and diversity of content. With so much content available, the amount of time we spend exploring the potential and possibilities of video is only going to increase.
These numbers are impressive. However, we must temper expectations before dumping our entire marketing budget into YouTube. These numbers are astonishingly high, but we also need to realize that it costs nothing to upload videos on YouTube or Facebook, and everyone with a smartphone has a video camera. Consider that even though you might be able to target a huge percentage of your market by integrating online video into your platform, there are also a ton of people on these sites that don?t care about you.
Researching and targeting online and social content is the most important step to utilize these opportunities. It is as irresponsible to dump content randomly around the internet as it is to make media buys randomly around the country by throwing darts at a map. Finding the websites that your targeted demographics visit, and spend a good amount of time on, is the most important thing to do before creating online content.
Creating and posting original videos and ads on your own website and social media pages is very important, but how do we get your consumers to see those pages? Targeted advertising on the pages they?re already visiting. Lower third ads on YouTube, sports highlights, and news videos they?re already watching. Banner ads on blogs and e-commerce sites they already have accounts on.
The same way companies used to purchase airtime on the channels they knew their targets were watching, we need to focus our online marketing efforts on the websites we know our potential clients are visiting. Only then will these gaudy statistics apply to the exposure and growth of your desired market. The opportunities are there, the people are there, go get them.
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Source: http://www.copy-e-writing.in/blog/2012/08/a-statistical-analysis-of-marketing-trends-part-1/
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